Handmade - Sustainable - Nordic

Archives for September 2021

Sushibar+Wine develops its operations: Matti Sarkkinen will be named as the CEO and a new restaurant will be opened on the ground floor of Iso Omena shopping center in Espoo

Sushibar+Wine will open a new restaurant on the ground floor of Iso Omena shopping center in Espoo on the 11th of October. At the same time, Matti Sarkkinen, who was awarded as ‘Restaurant Entrepreneur of the Year’ together with Anders Westerholm, will become the CEO of Sushibar+Wine and Kulttuuritehdas Korjaamo’s restaurant will close its doors.

Matti Sarkkinen and Anders Westerholm, who were awarded as ‘restaurant entrepreneurs of the year’, are cheering for the expansion to Espoo in front of the Iso Omena shopping center. Photo: Joonas Ojala

Sushibar+Wine, which expanded its operations to Oslo in the middle of the pandemic, is strengthening its position at home and bringing responsible, handmade sushi to the ground floor of Iso Omena shopping center. The new restaurant will open on Monday, October 11th, 2021. One week earlier, the operations at Kulttuuritehdas Korjaamo will be closed. Matti Sarkkinen, an award-winning We Are Group entrepreneur, will be named as the subsidiaries CEO.

“When we embarked on the path of internationalization, we thought that our new restaurant openings would be abroad, but sometimes there are opportunities that we do not want to miss,” states the new CEO Matti Sarkkinen.

“Once upon a time, when we met with Matti in the summer before high school, we both lived with our parents in Espoo. For a decade or so, we’ve been looking at opportunities, and now the stars are finally in the right position”, states entrepreneur colleague Anders Westerholm.

Sushibar+Wine invests heavily in sustainability; achieving, as the first Finnish sushi restaurant, MSC and ASC certificates for sustainable seafood, as well as the Ekokompassi certificate for long-term sustainability work. In addition, Sushibar+Wine is the first carbon-neutral sushi restaurant in both Finland and Norway.

“Our team has done some hard work and bold decisions throughout the pandemic, and these actions are in line with our values. From now on, I will proudly give my daily attention to the Sushibar+Wine restaurants. Continuous development has been in our blood since the beginning, and I am excited to take this beloved concept to the next level yet again”, reflects Matti Sarkkinen.

Matti Sarkkinen, the new CEO of Sushibar+Wine, is looking forward to the opening of Iso Omena’s Sushibar+Wine. Photo: Joonas Ojala

Studio Joanna Laajisto is responsible for the interior design of the new Sushibar+Wine restaurant. The bright restaurant, with large windows typical for the concept, is located next to the main entrance at the metro end of the shopping center. The space is spread out on two floors and has its own entrance.

“We wanted to create an authentic ground floor restaurant with its own atmosphere inside of a shopping center. It was great to get to localize the classic Scandinavian style that we have created for Sushibar+Wine and that was originally designed for conquering Oslo. Next summer, a cozy outdoor terrace will be created in front of Iso Omena’s restaurant to add to the atmosphere”, says Joanna Laajisto, one of Finland’s most respected interior architects.

The new space is spread out on two floors and has large windows to the street. Photo: Joonas Ojala

Sushibar+Wine Iso Omena is a ground floor restaurant with 50 seats, the restaurant will be located right next to the main entrance of the metro end at the Iso Omena shopping center in Espoo. Sushibar+Wine has five restaurants in the Helsinki metropolitan area and two in Oslo. The restaurant will be open every day of the week from lunch to dinner and will also deliver food through Wolt, Foodora and its own delivery service. CEO Matti Sarkkinen is a founding partner of the We Are Group restaurant group together with Anders Westerholm. The entrepreneur pair was just awarded the Entrepreneur of the Year award in the restaurant category at the Pro2021 gala, and Sushibar+Wine made it to the finals in the sustainability category.


Additional information and contacts:

Anders Westerholm

Matti Sarkkinen

Photos (Joonas Ojala): Linkki

Tunaful weeks 20.9-3.10

NEW SEASON SPECIAL: Spicy tuna avocado bowl with spicy goma sauce🥑🍃 We are celebrating Tunaful Weeks 20.9-3.10 with MSC Finland both in Helsinki and Oslo ❤️

Marine Stewardship Council (MSC) have worked hard to raise awareness on sustainable tuna and now they are joining forces with us and two other Nordic restaurants who serve only MSC certified tuna. Tunaful Weeks aims to highlight that it is alright to eat tuna, as long as it is certified sustainable.

Overfishing has not only driven some species of tuna close to extinction, but it also poses a serious threat to marine environments and jobs on a global scale. With their blue label, MSC wants to remind people that not all tuna is bad, and it is easy to make a sustainable choice.

To earn the MSC label fisheries must meet a strict science-based set of requirements for sustainable fishing. Fisheries are assessed by accredited independent certifiers, which is the most credible way to ensure that MSC certified tuna truly is wild, traceable and sustainable. When a consumer chooses a MSC labelled product they can be sure that their choice supports well-managed, sustainable fisheries.

Spicy tuna avocado bowl with spicy goma sauce – available 20.9-3.10!